Design Work Life: Cataloging Inspiration Daily

Harvest Creative recently launched a super fun new web­site. I’m going to hand over the reins to tal­ented designer Michael J. Hildebrand to give you some insight into their process:

The first thing we did was take a look at what peo­ple loved about our past site. It was flash AS3, full of fun lit­tle things, and was one of the first that took advan­tage of par­al­lax scrolling (hor­i­zon­tal). It was very rich and lush but grow­ing out of date and was also over­whelm­ing with fun stuff and needed to focus on more of the meat of what we do. We are a small agency, but do some mas­sive projects and try to do things as dif­fer­ent as pos­si­ble while also pleas­ing our clients. So with that in mind, last January I started to work­out how to cre­ate a fun, scrolling intro page that would inform as well as enter­tain the viewer. Some of the chal­lenges, tech­ni­cally, involved the abil­ity to scroll and adjust size dynam­i­cally to any media size. That took a bit of finagling, but I worked out the basic javascript func­tions and pro­ceeded exe­cut­ing type arrange­ments and illus­tra­tions that would be attrac­tive with the new clean look.

The style stemmed from the Holiday trac­tor we cre­ated as a gift for our clients. Various ani­mals, barns, crops and other farm ele­ments were illus­trated and we then launched our com­ing soon page.  People really enjoyed the page, so what we had in store from then on out had to be just as fun. The ser­vices page became a illus­tra­tion lay­ered won­der­land and the about page became a lit­tle way to let peo­ple peak into our social/office life. I added the lit­tle night/day func­tion just for gig­gles. I always enjoy those lit­tle effects on other sites and wanted our home site to have some fun lit­tle tricks as well. As for our work sec­tion, I’ll let that stand on the images of our work. It was a hoot to cre­ate and I hope it brings plea­sure to every­one that stops by for a visit.

Creative Credits:
Marketing/Design Firm: Harvest Creative
Owner/Partners : Daniel Brown & Andrew Holliday
Design/Illustration/Concept/Programming : Michael J. Hildebrand
Copy Writing: Andrew Holliday & Hunter Mitchell
Photography: Mike Force & Bob Bayne