Design Work Life: Cataloging Inspiration Daily

Anagrama recently com­pleted this play­ful, fem­i­nine iden­tity, col­lat­eral and pack­ag­ing for Cocolobo, a high-end women’s fash­ion boutique.

Cocolobo is a high-end shop­ping bou­tique that caters exclu­sively to strong women with a con­fi­dent and in vogue fash­ion sense. For the nam­ing, we played with the shop’s main patrons’ char­ac­ter­is­tic dual­ity, in a catchy and fun play with words: “Coco” (coconut in Spanish) and “lobo” (Spanish for wolf). The Cocolobo woman is not only fem­i­nine and sweet, but also inde­pen­dent, aggres­sive, sen­su­ous and dar­ing. The color palette also invests in this polar­ity, with black and white por­tray­ing the ele­gant, sober aspect of the brand and the red rep­re­sent­ing all that is fem­i­nine and chic.