QT Hotels approached us to design a brand for their first of several spas around Australia, with the stipulation that the identity of each should be inspired by the culture of its location, the first being on Australia’s iconic Gold Coast. We took inspiration from colourful beach huts and natural stocks to create a vibrant and approachable brand that avoids the expected. The Logo and information sit on a clean pattern free surface, always opposed by an individual and striking pattern. This juxtaposition is designed to suggest the idea of stress & relief.
A bit of background on the series:
Wood Sculptures is a collection of works originally made for an exhibition at the Stedelijk Museum Kampen in the Netherlands, which was on display in the Spring of 2012. The group exhibition, which the installation was part of, was entitled, “Grenzeloos” (nl) — translated as “Boundless”. A number of contemporary Dutch Illustrators working in the traditional context of commercial art projects and self initiated artworks were featured in the show.
There are now two series that consists of 262 unique sculptures in total varying in size between 5 and 14 inches. I began the creation process by drawing objects that appear frequently in my work, for example, plants, faces and pottery in their most simple form, narrowing each item down to the essence of their shape. The drawings were then cut out of wood and finalized with house paint and acrylics. Being inspired by Art Brut and Folk Art I decided to paint what are rather abstract forms in a naïve way, using about 24 colors and a uniform brush size.
You can get a closer look at all of the pieces in the series right here.
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