The Original Champions of Design: MC Kitchen Identity and Collateral

I’m lov­ing this new project by The Original Champions of Design for MC Kitchen, a mod­ern Italian restau­rant in the Miami Design District.

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MC Kitchen opened in the Miami Design District in November 2012. Chef Dena Marino serves up mod­ern Italian organic food. It is rich, fresh and deli­cious. MC Kitchen is dri­ven by con­trast: Miami/Italian, refined/rustic, modern/kitchen. The iden­tity sys­tem had to walk that same line. 

The sharp Verlag con­trasts the col­lo­quial Rockwell and tra­di­tional mono­gram. The color palette is white and warm gray with yel­low. And that’s it. The tool kit is sim­ple and straight­for­ward. The graphic lan­guage is entirely typo­graphic. And the color bal­ance walks the Miami/Italian line.

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There is lots more to see in the orig­i­nal case study, so be sure to check it out.

via Brand New

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April 24, 2013 – 12:00 pm | By Courtney | Posted in Design | Comments (1)

Ada Blackjack Identity and Collateral

Beautiful work for bag and leather goods brand Ada Blackjack by Verena Michelitsch and Tobias van Schneider. Check out the prod­ucts online right here.

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April 24, 2013 – 11:00 am | By Courtney | Posted in Design | Tagged , , , | Comments (0)

The World’s First Annual Report on Instagram

Trigger Communications just launched this year’s annual report for Calgary Zoo. But it isn’t your typ­i­cal printed piece; the report unfolds through a series of images on Instagram, which, fit­tingly, they released on Earth Day.

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For the first time, an annual report has been pub­lished on Instagram. It’s the lat­est in Trigger’s com­mit­ment to devel­op­ing conservation-focused annual reports for Calgary Zoo.

The idea for the Instagram-based annual report came from a cre­ative insight that with a record 1.457 mil­lion peo­ple vis­it­ing the zoo in 2012, a record num­ber of images were posted on Instagram tagged #cal­gar­y­zoo. Our audi­ence was using the chan­nel – why shouldn’t we?

Conservation is inte­gral to the zoo’s vision and mis­sion, and last year we pro­duced its annual report on a sin­gle sheet of recy­cled newsprint. Going paper­less takes it a step further.

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Now, will any­one actu­ally read and absorb the con­tent in this for­mat? I’m not sure, but it cer­tainly is a com­pelling idea. I’ll be inter­ested to see if the con­cept catches on, but for now, can check out the report in its entirety right here.

Creative Credits:
Clients: Lindsey Galloway and Laurie Skene, Calgary Zoo
Creative Director: Todd Blevins
Art Directors: Shauna Luedtke, Brian Allen
Designers: Teresa Leung, James Barry, Jonathan Herman
Copywriter: Jordon Lawson
Account Services: Jenessa O’Brien, Jill Dewes, Brittany Dusseldorp, Breana Baker

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April 24, 2013 – 10:00 am | By Courtney | Posted in Design | Tagged | Comments (6)