Design Work Life: Cataloging Inspiration Daily

Push recently com­pleted the iden­tity and exten­sive col­lat­eral for Italio, a fast casual Italian restau­rant chain.

Challenge.
Italio came to Push with the chal­lenge to help launch their fast-casual Italian restaurant.Though the restaurant’s con­cept was already in place, Italio was in need of brand­ing and mar­ket­ing to define them as a major player in the fast-casual arena.

Strategy.
In launch­ing Italio, the strat­egy was to cre­ate a brand — specif­i­cally a name and descrip­tor line— that would eas­ily com­mu­ni­cate what kind of restau­rant Italio is to the pub­lic. Using sim­ple and sophis­ti­cated design, Push cre­ated a logo, icon set, descrip­tor (“Modern Italian Kitchen”) and brand lan­guage, referred to as “How to Speak Italio.” As part of the brand­ing, Push also devel­oped an inno­v­a­tive web­site, launched social media efforts, designed employee uni­forms and menus.  Once the brand devel­op­ment and imple­men­ta­tion were com­pleted, Push acti­vated the brand through var­i­ous pro­mo­tions, LTOs and local restau­rant mar­ket­ing plan devel­oped specif­i­cally for Italio.

Creative Credits:
Chief Creative Officer: Chris Robb
Design Director, Interactive Director and Lead Designer: Mark Unger
Creative Director: Ron Boucher
Senior Writer: Kevin Harrell
Copywriter: Bree Adamson
Studio: Joe Ciaramella, Jordan Donato
Photographer: Doug Scalletta