David Arias: Leuie Identity and Collateral

David Arias recently com­pleted this dreamy, whim­si­cal brand for Leuie, a com­pany that “cap­tures and cel­e­brates the won­der­ful joy of child­hood” through their beau­ti­ful line of products.

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According to David:
It was an excit­ing moment when I had the oppor­tu­nity to be part of some­thing that was once Sarah & Jacquelyn’s dream, Leuie. At its very essence, Leuie can be described as a world of cre­ativ­ity and imag­i­na­tion for chil­dren. Sarah & Jacquelyn believe that it is impor­tant to nur­ture and enve­lope children’s lives with love, dreams and imag­i­na­tion. Their search for items that encom­passed such a spirit turned into a quest that brought them to develop a bou­tique that would ful­fill the need and desire both locally and abroad. Their inven­tory con­sists of curated items that are well con­sid­ered and well made, that cap­tured the beau­ti­ful spirit of chil­dren – their delight, sur­prise and exploratory nature.

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The mag­i­cal look­book pho­tog­ra­phy and film was cap­tured by James Moes, a pho­tog­ra­pher who I’ve been a fan of since I got engaged sev­eral years ago. Be sure to check out the rest of his work — it is moody, roman­tic and just plain gor­geous.

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Creative Credits:
Lookbook Photography & Film: James Moes
Music: Nathan Moes
Film Concept & Styling: Sarah & Jacquelyn of Leuie
Product Photography: David Arias

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May 24, 2013 – 8:00 am | By Courtney | Posted in Design | Tagged , , , , | Comments (1)

End of Work iPad Mini Covers

For the first prod­uct in a forth­com­ing line of “designer type” prod­ucts, Sydney, Australia-based stu­dio End of Work has pro­duced a series of iPad mini and note­book cov­ers. The typo­graphic design is cre­ated from a col­lage of dis­carded street sign graph­ics, printed on thick can­vas and bound into a self-seal pouch. They are not yet avail­able to the pub­lic, but I will be sure to let you know as soon as they can be purchased.

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May 23, 2013 – 9:00 am | By Courtney | Posted in Products | Comments (1)

Andrew Lyons: Strong Packaging Illustrations

Andrew Lyons cre­ated these gor­geous illus­tra­tions for the pack­ag­ing for Strong, a new line of nutri­ent sup­ple­ments. The tex­tures and sub­tle color gra­da­tions in each piece are par­tic­u­larly beautiful.

Andrew was com­mis­sioned by Pearlfisher, who devel­oped the brand, to illus­trate a dif­fer­ent bird for each prod­uct, and each bird was cho­sen to specif­i­cally rep­re­sent the prod­uct attrib­utes. For exam­ple, an owl was illus­trated to rep­re­sent brain food, and a Puffin for Omega 3 oil. Get a closer look at the details right here.
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May 23, 2013 – 8:00 am | By Courtney | Posted in Illustration | Comments (1)