Design Work Life: Cataloging Inspiration Daily

Take a look at this stu­dent pack­ag­ing project by Pratt stu­dent Michelle Wang: pack­ag­ing design for We the People, White House Brew. The design is really sim­ple, but the details add so much to the story — love the torn paper edges.

This is a brand­ing and pack­ag­ing project for beer being brewed in the White House. Instead of being sold in stores, hon­orary guests receive this as a lim­ited edi­tion four-pack sam­pler from the President.  This fic­tional brand is named We the People, draw­ing inspi­ra­tion from the his­toric doc­u­ments on which our nation is founded on. The labels on each bot­tle pay trib­ute to a dif­fer­ent doc­u­ment. Similar to how these doc­u­ments are dis­played in the National Archives in Washington DC, the pack­ag­ing is meant to be uti­lized as a dis­play case.

“The President of the United States is pleased to present the offi­cial White House line of home-brewed beer. This four-pack sam­pler fea­tures a Honey Pilsner, Pale Ale, Brown Ale, and Honey Porter, all of which are infused with honey from our own bee-hive on the White House’s South Lawn. This lim­ited edi­tion beer is ded­i­cated to the four his­toric doc­u­ments on which our nation is founded on — the Articles of Confederation, the Declaration of Independence, the Constitution, and the Bill of Rights. So here’s to the peo­ple, for the peo­ple, by We The People!”