Design Work Life: Cataloging Inspiration Daily

YIU Studio has a tra­di­tion of send­ing out cre­ative hol­i­day pro­mo­tions to their clients. Below you can get some insight into their think­ing straight from Henry Yiu him­self, as well as images of their pro­mo­tions from the last four years. Enjoy!

Yiu Studio’s hol­i­day pro­mo­tions go above and beyond what’s nor­mal in a hol­i­day card. These excep­tion­ally thought-out designs cre­ate a com­plete and highly mem­o­rable gift-giving expe­ri­ence that beg to be picked up and explored with a fine eye. The atten­tion to details as well as the sto­ries behind these gifts cre­ate a sense of excite­ment, encour­ag­ing the recip­i­ent to fully embrace every aspect of the package.

2012: Snake Fortune

For this year’s hol­i­day gift, we wanted to cel­e­brate the year of the snake from the Chinese zodiac. Through our design we tell the story of our make-believe-adventure to attain mag­i­cal venom as our gift to our clients & friends.

The details: Thermography and off­set printing

2011: Modern Chinese Zodiac

For our 2011 promo, we decided to embrace Chinese New Year, since for 2012 it was set at the end of January. Our idea was to cre­ate a mod­ern Chinese zodiac and give our clients a gift that they can reuse and share with their friends and families.

The Details: Letterpress, emboss­ing, stamp­ing & off­set printing.

2010: Zen

For our 2010 hol­i­day expe­ri­ence, we wanted to remind our friends and fam­ily to take a moment and enjoy. So we designed an expe­ri­ence to feel calm­ing and zen-like in the form of dove teabags con­tained in sim­ple and ele­gant packaging.

The Details: Handmade dove teabags & Letterpress printing

2009: Fortune Teller

For our first hol­i­day expe­ri­ence, we wanted cre­ate a gift that reminded our clients of our over-the-top cre­ativ­ity and be some­thing they would keep on their desk. We also didn’t want to cre­ate a “nor­mal” card, so we came up with a multi-layered card expe­ri­ence that screamed open me and play. We designed our ver­sion of a for­tune teller and for the copy, we wrote snarky com­ments in the tone of your favorite Chinese take out restaurant.