“The Book of Red” is part of Odding’s series “Everyone Has A Story,” accompanied by “The Book of Black,” which won the Silver Lion Award in Design at Cannes Lions International Festival of Creativity in 2013. Both pieces are intricately crafted but charmingly simple, making an intelligent use of white and negative space to let simplicity tell the story.
Client: Stationery Society (Wenfangjushe)
Copywriter: Odding Wang
Art Director: Odding Wang
Designer & Illustrator: Odding Wang
Creative Directors: Nils Andersson, Ronnie Wu, Donghai Liu
Photographer: Jinlong Lee