The Forgery: Minus 20 Management

For the month of August, a series of guest posters will be filling in on DWL with daily posts. Today’s posts come to you from Lindsay Stetson Thompson of MStetson. For more from Lindsay, be sure to follow her on Twitter. Enjoy!

Stockholm-based design studio The Forgery has created a Nordic-inspired brand identity and website for Minus 20 Management, a boutique model agency. Influenced by “Rune”-style typography from the vikings, The Forgery created a custom type treatment for the logo juxtaposed with a traditional serif for the secondary print typography and ITC Avant Garde Gothic on the website. The crisp design and user-interface is accentuated by the photography of Victor Eredel.minus 20 management by the forgery // via design work life minus 20 management by the forgery // via design work life minus 20 management by the forgery // via design work life minus 20 management by the forgery // via design work life minus 20 management by the forgery // via design work life minus 20 management by the forgery // via design work life minus 20 management by the forgery // via design work life minus 20 management by the forgery // via design work life

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Check out our current classes: Beyond the Logo: Crafting a Brand Identity and By The Book: Create a Style Guide for Your Brand. Start learning!