Design Work Life: Cataloging Inspiration Daily

Adam&Co. recently had the awe­some oppor­tu­nity to develop the PF Flyers FW13 Catalog. According to Adam, the con­cept for the cat­a­log was “based on the col­lec­tion itself: a mix of clas­sic style and util­i­tar­i­an­ism,” and it is intended to read as “a brand jour­nal, with an edi­to­ri­al­ized front sec­tion, a sea­sonal look book, and a prod­uct inven­tory.” Get a closer look right here.

Creative Credits:
Concept, Art Direction, Copywriting and Design: Adam&Co.
Photography: Josh Goleman, Henrique Plantikow, Tucker Friend, Ouigi Theodore, Dave Bradley
Illustration: Himanshu Sharma