Design Work Life: Cataloging Inspiration Daily

lg2boutique recently com­pleted this gor­geous work for La Vittoria, a char­i­ta­ble event held in Montréal:

Montréal’s lux­u­ri­ous Ritz Carleton Hotel played host to La Vittoria 2012 where, for the fourth straight year, the brand­ing was entrusted to lg2boutique. La Vittoria, which raises funds for a dif­fer­ent char­ity each year, ben­e­fited the Jewish General Hospital Foundation’s sup­port of Alzheimer’s research, for 2012.

The brand­ing was inspired by the loca­tion and the theme of remem­ber­ing, a ref­er­ence to the cause for which dona­tions were solicited. All of the rooms were imbued with the dual­ity between 2012 and the time of Louis XVI. The stag­ing of French tra­di­tions was inter­preted using spi­ral scrolls and min­i­mal­ist geom­e­try; gild­ing and flu­o­res­cent colour­ing. Taking archi­tec­tural ele­ments as well as pho­tographs of the renowned Chefs as ref­er­ences to stat­ues from a bygone era served as high­lights of the visual touches of this unique evening.

lg2boutique cre­ated the graphic plat­form includ­ing the invi­ta­tion, the waiter’s aprons and the sou­venir pro­gram to mark the pres­ti­gious din­ner gala.

Creative Credits:
Client: La Vittoria, Johanne Demers
Vice President, Creative Director: Claude Auchu
Creative Director: Serge Côté
Designers: Cindy Goulet, Marie-Pier Gilbert
Copywriter: Pierre Lussier
Account Services: Catherine Lanctôt, Florence Morin-Laurin
Photographer: Luc Robitaille
Print Production: lg2fabrique