Design Work Life: Cataloging Inspiration Daily

Every two years or so, fFu­ri­ous, a bou­tique cre­ative agency in Singapore, com­pletely redesigns their busi­ness cards. The result is  a series of six entirely unique cards that span the course of almost thir­teen years.

2013

Our new busi­ness cards adopt a min­i­mal­ist design approach that fea­tures one-colour print­ing and intri­cate emboss­ing work. Taking inspi­ra­tion from our multi-disciplinary out­put, geo­met­ric pat­terns were used to sug­gest the var­i­ous dis­ci­plines that coa­lesce into the dynamic form of the agency. The geo­met­ric pat­terns make up the embossed mark that cre­ates an intrigu­ing, sen­sory expe­ri­ence which deliv­ers an imme­di­ate and last­ing impact. The debossed back of the card is fur­ther sand­wiched with another card to con­ceal the debossing.

2010

After 10 years as an agency, we felt that we should appear more grown-up so we adopted our favourite non-colour, black. As tes­ta­ment to our curi­ous, exper­i­men­tal nature, we cre­ated a card with­out using ink. A matt black card stock was selected to have black lines to be hot-stamped on it to cre­ate a raised tex­ture that would be offer a sense of sur­prise when it’s received, while sil­ver was used to hot-stamp our details on it.

2005

This cards were influ­enced by a del­uge of prop­erty and insur­ance agents cards that we couldn’t seem to avoid. Those cards always had the agent’s photo on them, so we thought it would be inter­est­ing to put our own pho­tos but in a graphic style.

2003

As we were early adopters of Lomography in Singapore, we were sub­se­quently appointed as the Lomography Embassy of Singapore. During this 3 year stint, we organ­ised twelve exhi­bi­tions, col­lab­o­ra­tions, com­pe­ti­tions and spe­cial projects that revolved around this fun and rad­i­cal form of pho­tog­ra­phy. We also ran a small store in our space that sold the cam­eras and hung out with fel­low enthu­si­asts. It was only apt that we had name­cards that fea­tured our favourite per­sonal lomographs.

2001

We moved into our first office in a shop­house in Chinatown; before that we were work­ing from our homes. This name­card reflected the Chinese-ness of Chinatown with it’s red colour and the shape was influ­enced by old shop sig­nages that were in our neigh­bour­hood. The shape was given a pixel­lated look in ref­er­ence to the pix­els in our logo.

2000

When we started the agency, we wanted to cre­ate a bang and let peo­ple know we were dif­fer­ent, so we explored using acrylic for our name­cards which cre­ated a lot of atten­tion at that time. We were also look­ing at our­selves being new to the cre­ative scene and thought the clar­ity of the cards rep­re­sented our purity.