Design Work Life: Cataloging Inspiration Daily

After years of design­ing bet­ter brands for every­one else, we felt it was time to bet­ter our own. Moving away from the tex­tured, Russian Constructivist-look and more towards the Swiss, we dis­tilled our iden­tity down to its purest form: der Umlaut. Circles, dots and the Ü motif recon­fig­ure into inter­lock­ing and repeat pat­terns cre­at­ing a set of unique busi­ness and greet­ing card designs. Electric bolts echo the mag­netic phi­los­o­phy behind our Brand Attraction process. The full sys­tem reflects our flex­i­ble design aes­thetic. We part­nered with JMX2 to build a site that’s respon­sive, mak­ing it a true fit for any size screen.