Ben Sherman Shirt Bar Promotion

To pro­mote their stores’ ‘Shirt Bars,” the cre­ative team at Ben Sherman came up with a cre­ative solu­tion: a paper origami folded shirt col­lar. Underneath the col­lar fold a prize, as well as details describ­ing how to claim it, was revealed. The pro­mo­tional items were given out at busy hot spots around London, and the idea has also been used in NYC and as far off as Singapore.

Ben-Sherman_Collar_1[22]_1 Ben-Sherman_Collar_2[22]_1 Ben-Sherman_Collar_3[22]_1 Ben-Sherman_Collar_4[22]_1 Ben-Sherman_Shirt-bar[13]_1

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This entry was written by Courtney, posted on February 1, 2013 at 12:00 pm, filed under Design and tagged , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

2 Comments

  1. Miss Doodles
    Posted February 2, 2013 at 1:04 pm | Permalink

    Oh I love this idea!

  2. John | Diseño web Sevilla
    Posted February 5, 2013 at 4:09 am | Permalink

    Great design: sim­ple but effective!

One Trackback

  1. By Origami of the Day: Shirt Collar Edition - Men's Styles | Men's Styles on February 1, 2013 at 6:39 pm

    […] Brought to you/us by Design Work Life.  […]

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