Student Work: Michelle Wang: We the People, White House Brew on Behance

Take a look at this student packaging project by Pratt student Michelle Wang: packaging design for We the People, White House Brew. The design is really simple, but the details add so much to the story—love the torn paper edges.

This is a branding and packaging project for beer being brewed in the White House. Instead of being sold in stores, honorary guests receive this as a limited edition four-pack sampler from the President.  This fictional brand is named We the People, drawing inspiration from the historic documents on which our nation is founded on. The labels on each bottle pay tribute to a different document. Similar to how these documents are displayed in the National Archives in Washington DC, the packaging is meant to be utilized as a display case.

michellewang_wethepeople_01

michellewang_wethepeople_02

“The President of the United States is pleased to present the official White House line of home-brewed beer. This four-pack sampler features a Honey Pilsner, Pale Ale, Brown Ale, and Honey Porter, all of which are infused with honey from our own bee-hive on the White House’s South Lawn. This limited edition beer is dedicated to the four historic documents on which our nation is founded on — the Articles of Confederation, the Declaration of Independence, the Constitution, and the Bill of Rights. So here’s to the people, for the people, by We The People!”

michellewang_wethepeople_03

michellewang_wethepeople_04

michellewang_wethepeople_05

 

michellewang_wethepeople_06

4 Comments

  1. Viv says:

    My husband would LOVE THIS! I thought it was an actual product and was considering ordering it for him because he's a home brewer! Amazing branding!
  2. 30 Cool & Creative Packaging Designs | GoMediaZine says:

    [...] designworklife.com via Go on [...]
  3. 30 Cool & Creative Packaging Designs | WordPress Coders - Articles says:

    [...] designworklife.com via Go on [...]
  4. Design Work Life » Student Work: Michelle Wang: The Art of Scent says:

    [...] fea­tured the work of Pratt stu­dent Michelle Wang a cou­ple of times before, so it’s no sur­prise that I’m equally impressed with one of her lat­est projects. [...]
Back to top

Type Love

Type Love: Type-Ø-Tones / on Design Work Life Type-Ø-Tones

On Twitter

More Tweets

What’s New

DWL_News_120313

Looking for holiday shopping ideas? Check out our recently launched 2013 Holiday Gift guide.