Design Work Life: Cataloging Inspiration Daily

Designer Amber Asay devel­oped the iden­tity and col­lat­eral for The Voyager Shop, a San Francisco lifestyle bou­tique, while a stu­dent at Brigham Young University. Here’s a bit of back­ground on the project in her own words:

This San Francisco based shop was started by sev­eral exist­ing brands and offers a curated col­lec­tion of beau­ti­ful, prac­ti­cal objects and acces­sories from around the world. Because of their brand col­lab­o­ra­tion and love for the world, this redesign is based on travel. The logo­type is a fresh yet refined com­bi­na­tion of ser­ifs and sans-serifs with a mono­gram that sym­bol­izes infi­nite qual­ity. The col­or­ful vin­tage maps were scaled to show the idea of travel, rather than a spe­cific loca­tion. Careful thought went into the choice of imagery, to show­case their col­lec­tion in a warm and raw way. Student Project.

Check out the rest of Amber’s port­fo­lio right here.