Design Work Life: Cataloging Inspiration Daily

This year, North Carolina-based ad agency Mottis devel­oped a really fun inter­ac­tive story for their hol­i­day pro­mo­tion. The story revolves around Jellybean, who is based on a real tiger at Carolina Tiger Rescue, a wild cat sanc­tu­ary that is doing incred­i­ble things in Pittsboro, N.C. On the site, users are invited to cre­ate their own Mottisimal, a fan­tas­ti­cal crea­ture come to life through the lay­er­ing of var­i­ous illus­trated options, includ­ing masks, flair, wag­gables, cos­tumes and scenes. How fun! Take a few min­utes to play around, and see what you can come up with.

For each Mottisimal sub­mit­ted and shared, the Mottis crew will donate $1 to Jellybean and the other ani­mals being taken care of at Carolina Tiger Rescue. If you’re inter­ested in donat­ing directly, you can do so right here. And be sure to check out this blog post for more of the story.