Design Work Life: Cataloging Inspiration Daily

Each year Monnet Design redi­rects the money typ­i­cally spent on hol­i­day gifts to charities:

Here’s what they did in 2011:

As we’ve done since our found­ing, we took the money we would have spent on expen­sive hol­i­day gifts and redis­trib­uted it to char­i­ties. The idea of our 2011 card was to pair six com­mon hol­i­day gifts with six char­i­ties. We cal­cu­lated how many of those gifts would equal the dona­tion we made to each char­ity. The result were humor­ous gift/charity pair­ings and copy like “We donated the mon­e­tary equiv­a­lent of 7 deluxe fruit cakes to Amnesty International.” To redi­rect as much money as pos­si­ble we kept the pro­duc­tion costs to a min­i­mum by print­ing only one color on kraft paper.

Also check out their greet­ings from 2010 and 2009.