Baji: Elements of Education

Seattle-based stu­dio Baji recently com­pleted the re-brand and site devel­op­ment for Elements of Education, a Washington-based non-profit that aims to sup­port arts, sci­ence and lit­er­acy ini­tia­tives in pub­lic edu­ca­tion. Excited for the oppor­tu­nity, the cre­ative team at Baji dove right in, going beyond design and strat­egy to actu­ally inter­act with the kids this brand will ben­e­fit. The team vis­ited with the stu­dents to edu­cate them about project man­age­ment, design, brand­ing, and con­tent and social media strat­egy, which empow­ered them to run the web­site and con­tinue to share stu­dent stories.

You can see a few visu­als from the project below, but be sure to check out the full case study right here, and visit the live site here.

Elements_Logo

Elements_Tagline

Elements_Tagline2

Elements_Chart

Elements_Icons

Elements_Collateral

Elements_Pins

Elements_Shirt

Elements_Home

Elements_Web

2 Comments

  1. George
    Posted December 20, 2012 at 9:25 am | Permalink

    This is nice but reminds me a lot of the OCAD rebrand done by Bruce Mau.

    http://​www​.under​con​sid​er​a​tion​.com/​b​r​a​n​d​n​e​w​/​a​r​c​h​i​v​e​s​/​o​c​a​d​_​u​_​a​l​l​_​n​e​w​.​php

  2. Posted December 20, 2012 at 9:26 am | Permalink

    This was a really fun project. We all went to the school and taught classes to help the stu­dents carry on the brand through their projects. I love the BAJI team.

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