Bond: Santa Claus Rebrand

For Icon Magazine’s re-design sec­tion, Bond bravely took on Santa Claus. Faced with the chal­lenge of a dwin­dling num­ber of believ­ers, they gave Santa a bit of a facelift and pro­vided him with some new brand guide­lines to “help boost his cred­i­bil­ity.” Here’s what they came up with:

Bond_SantaClaus_01 Bond_SantaClaus_02 Bond_SantaClaus_03 Bond_SantaClaus_04 Bond_SantaClaus_05 Bond_SantaClaus_06 Bond_SantaClaus_07 Bond_SantaClaus_08 Bond_SantaClaus_09

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This entry was written by Courtney, posted on December 14, 2012 at 8:21 am, filed under Design and tagged , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

8 Trackbacks

  1. By Santa Claus | Logo Design Love on December 14, 2012 at 10:30 am

    […] More images on the Bond web­site. Via Design Work Life. […]

  2. By Santa Claus brand guidelines | rustledesign.com.au on December 14, 2012 at 11:33 am

    […] More images on the Bond web­site. Via Design Work Life. […]

  3. By Bomboane virtuale/dă links on December 15, 2012 at 12:33 am

    […] mi-a plă­cut mult, mult de tot a fost o pag­ină cu Brand Guidelines pen­tru Moș Crăciun, o chestie tare funny despre cum să folosești iden­ti­tatea Moșului. Dacă tot îmi scriu licența […]

  4. By Santa Claus brand guidelines - Transforme Communications on December 17, 2012 at 5:01 pm

    […] More images on the Bond web­site. Via Design Work Life. […]

  5. By Papá Noel ¡tiene su propio manual de identidad! | Blog de Factor ñ on December 18, 2012 at 7:03 am

    […] Vía: Design Work Life […]

  6. By Santa Claus brand guidelines | Uber Patrol - The Definitive Cool Guide on December 18, 2012 at 4:23 pm

    […] More images on the Bond web­site. Via Design Work Life. […]

  7. By Santa Branding « eclectic blue on December 20, 2012 at 4:28 pm

    […] Santa Claus rebranded by Bond. Found on Design Work Life. […]

  8. By Evernotes Every Friday | Creating For Our Creator on December 28, 2012 at 10:41 am

    […] Christmas may be over, but these brand guide­lines for Santa Claus are too funny. I love the main cat­e­gory guide­lines: clothes, hat, voice, and hob­bies along with the tex­tiles of satin, fur and leather. Something so true but I have never thought about… what makes Santa really Santa? Designed by Bond, found via designworklife. […]

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