Bond: Santa Claus Rebrand

For Icon Magazine’s re-design section, Bond bravely took on Santa Claus. Faced with the challenge of a dwindling number of believers, they gave Santa a bit of a facelift and provided him with some new brand guidelines to “help boost his credibility.” Here’s what they came up with:

Bond_SantaClaus_01 Bond_SantaClaus_02 Bond_SantaClaus_03 Bond_SantaClaus_04 Bond_SantaClaus_05 Bond_SantaClaus_06 Bond_SantaClaus_07 Bond_SantaClaus_08 Bond_SantaClaus_09

8 Comments

  1. Santa Claus | Logo Design Love says:

    [...] More images on the Bond website. Via Design Work Life. [...]
  2. Santa Claus brand guidelines | rustledesign.com.au says:

    [...] More images on the Bond website. Via Design Work Life. [...]
  3. Bomboane virtuale/dă links says:

    [...] mi-a plăcut mult, mult de tot a fost o pagină cu Brand Guidelines pentru Moș Crăciun, o chestie tare funny despre cum să folosești identitatea Moșului. Dacă tot îmi scriu licența [...]
  4. Santa Claus brand guidelines - Transforme Communications says:

    [...] More images on the Bond website. Via Design Work Life. [...]
  5. Papá Noel ¡tiene su propio manual de identidad! | Blog de Factor ñ says:

    [...] Vía: Design Work Life [...]
  6. Santa Claus brand guidelines | Uber Patrol - The Definitive Cool Guide says:

    [...] More images on the Bond website. Via Design Work Life. [...]
  7. Santa Branding « eclectic blue says:

    [...] Santa Claus rebranded by Bond. Found on Design Work Life. [...]
  8. Evernotes Every Friday | Creating For Our Creator says:

    [...] Christmas may be over, but these brand guidelines for Santa Claus are too funny. I love the main category guidelines: clothes, hat, voice, and hobbies along with the textiles of satin, fur and leather. Something so true but I have never thought about… what makes Santa really Santa? Designed by Bond, found via designworklife. [...]
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