Design Work Life: Cataloging Inspiration Daily

Trigger Communications has sent out a unique and engag­ing hol­i­day pro­mo­tion this year:

We know December can get over­whelm­ing, so this year we’ve sent our clients a Holiday Survival Kit. This advent kit con­tains a gift for each day that will help them nav­i­gate the whirl­wind nature of the sea­son. But we also know there’s some chat­ter about the world end­ing on December 21, so the Holiday Survival Kit dou­bles as an Apocalypse Survival Kit. We’ve ensured that each hol­i­day gift will also be use­ful in case we find out the Mayans were right.

Trigger’s clients aren’t the only ones to get in on the advent action this year. Every morn­ing until the 25^th (or the 21^st — impend­ing apoc­a­lypse and all), @triggerco will tweet Holiday/Apocalypse uses for the mys­tery advent item of the day. The first per­son to guess the item cor­rectly will get it mailed to them. We’ll reveal it for every­one on Twitter later that afternoon.

Creative Credits:
Agency: Trigger, Canada
CD: Todd Blevins
Designer/ACD: Jonathan Herman
Designers: Shauna Luedtke, Brian Allen, Natalie Faulkner-Northrop, James Barry
Copywriter: Kristin Evans
Account Supervisor: Celeste Herbert
Production Manager: Cathy Hockenhull