Design Work Life: Cataloging Inspiration Daily

San Francisco stu­dio Noise13 recently com­pleted an in-depth brand­ing and design project for Living Greens, an organic juice company.

Here’s a bit of back­ground on the brand and the process from the Noise13 team:

To keep pace with the grow­ing demand for their prod­ucts, Living Greens was in des­per­ate need of some brand guid­ance. We began with a com­plete redesign of the logo, replac­ing their pre­vi­ous leaf icon with one that’s more in-tune with their prod­ucts and unique within their indus­try. With juice names such as Zeus Juice and Immune Rocket, we knew a friendly and approach­able design style best suited their com­pany phi­los­o­phy. We applied a cohe­sive aes­thetic to their busi­ness cards, col­lat­eral, and bot­tle graph­ics, but the tour de force was a com­plete over­haul of their web­site. By redo­ing the design and replac­ing their old e-commerce plat­form with a sophis­ti­cated, user-friendly inter­face, prod­uct updates and order track­ing are now far more stream­lined. Since launch, they’ve received incred­i­bly pos­i­tive feed­back from old and new cus­tomers alike, and are busier than ever!

CREATIVE CREDITS:
Marketing & dig­i­tal con­sult­ing: Sarah Glicken / Develop
Branding, Design & Web: Noise 13
Creative Director: Dava Guthmiller
Designer: Christine Lee
Producer: Claire Saccoccini
Development: Cameron Renfro / Memaddog
Photography: Katie Newburn
Location: San Francisco, CA