Design Work Life: Cataloging Inspiration Daily

London-based stu­dio The Plant recently devel­oped this spir­ited design work for Union Jacks, Jamie Oliver’s newest restau­rant chain. They took an inter­est­ing approach to the iden­tity and col­lat­eral development:

Our con­cept for the brand­ing of the new chain is equally as chal­leng­ing. Without a cen­tral iden­tity sys­tem; no logo or color or typog­ra­phy, the iden­tity is based on an atti­tude rather than a strict visual sys­tem. The atti­tude is born out of British post-war youth rebel­lion, with some clas­sic British food insti­tu­tions thrown in. The fish and chip shop, the greasy spoon, and the pub all make an appearance.

via Brand New