Push: Old Chicago Restaurant Re-Brand

Orlando, Florida based design stu­dio Push recently com­pleted a rebrand for Old Chicago, a national restau­rant chain with a pizza, pasta and beer menu. Push’s heav­ily research-based approach resulted in a new brand lan­guage, hier­ar­chy and posi­tion­ing, which then encom­passed every­thing from a new logo to pack­ag­ing to inte­rior and exte­rior designs. I have to say I love the result. The over­all look feels pretty time­less, with a great bal­ance of nos­tal­gic and mod­ern details, and will def­i­nitely appeal to a wide audi­ence. Get a closer look by view­ing Push’s case study right here.

via Brand New, The B-Side

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This entry was written by Courtney, posted on October 24, 2012 at 11:31 am, filed under Design and tagged , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

One Comment

  1. Maishado
    Posted October 25, 2012 at 8:59 am | Permalink

    Its fit­ting the design firm is from Orlando, because I was gonna say this is a very Disney-esque graphic design. Fake nos­tal­gic , noth­ing wrong with it, noth­ing new either.

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  1. By Push: Old Chicago Restaurant Re-Brand « What a Fox Graphics on October 24, 2012 at 5:47 pm

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