Design Work Life: Cataloging Inspiration Daily

Check out this iden­tity devel­oped by SB Studio for The Brink, which is a dry bar in the UK. I absolutely love the punchy graph­ics and the degree of inter­est they’ve estab­lished using only two colors.

Inventing a brand that has a voice, one with style, swag­ger and a wry smile. One that would engage any­one in the city — not just those recov­er­ing from addic­tion. The Brink is Liverpool’s first dry bar. Formed by Action on Addiction, its fun­da­men­tal aim was to cre­ate a place where those recov­er­ing from addic­tion can go and socialise, attend events, or just hang out — with­out the temp­ta­tion of any­thing stronger than coffee.

The brief was to build a lively, cel­e­bra­tory, pos­i­tive brand. No earnest mes­sag­ing about the dan­gers of addic­tion or the joys of sobri­ety, instead, a brand with energy. In its visual and ver­bal iden­tity, it doesn’t dwell on the ‘dry’ aspect, but includes it as an ele­ment within a much broader, richer personality.