Design Work Life: Cataloging Inspiration Daily

Feast your eyes on this impres­sive wine pack­ag­ing from Stranger & Stranger.

Stranger & Stranger have teamed up with wine­maker Truett Hurst and retailer Safeway to launch an inno­va­tion ini­tia­tive aimed at spic­ing up the look of our wine shelves.

Stranger iden­ti­fied 22 niches and buy­ing occa­sions that might ben­e­fit from enhanced pack­ag­ing and devel­oped a patented bot­tle sleeve that con­tains every­thing from quotes to recipes.

Kevin Shaw, Founder and Creative Director of Stranger:
“The idea came from our own No.13 pack. We cre­ated brands in a pack­ag­ing for­mat that stands out and adds value, inter­est and gift­ing oppor­tu­ni­ties. The added real estate that the over sleeve gives us has allowed us to engage with peo­ple in a way that a tiny back label never can. Everyone just wants to pick up and read these packs.

The best ideas are the sim­plest and we made them look strik­ing and very indi­vid­ual. The launch range is just hit­ting the shelves and we’re devel­op­ing new ideas every day.

I have to say that I applaud the way that Safeway have so enthu­si­as­ti­cally embraced the idea. This is just the begin­ning. We’re going to see a lot more inter­est­ing ideas in the wine aisles this year.”