Pilot’s Angry Orchard Packaging Design

For the month of August, a series of guests will be fill­ing in on DWL with daily posts. Today’s posts come to you from Boston-based designer Ben Whitla. For more from Ben, be sure to fol­low him on Twitter and Dribbble

The team over at Pilot has been kind enough to give me a glimpse into the pack­ag­ing and process for the new pre­mium Angry Orchard ciders by Boston Beer Company. They’ve cre­ated two dis­tinct looks for the two vari­eties  avail­able in the high end bottles.

The art­work also includes a cus­tom drawn head­line type­face with a per­son­al­ity that mir­rors the illus­tra­tions perfectly.

This is one tal­ented group — with illus­tra­tion, dig­i­tal paint­ing and design all under one roof, there isn’t too much they can’t do. Full dis­clo­sure, I’m a for­mer employee and for­ever a fanboy.

One Comment

  1. Posted August 29, 2012 at 4:07 pm | Permalink

    These are awe­some. I really like that you included the sketches. Nice work Pilot.

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