Target Summer

For the month of August, a series of guest posters will be fill­ing in on DWL with daily posts. Today’s posts come to you from Allan Peters, who is a Senior Art Director at Target. For more from Allan, be sure to check out his blog and fol­low him on Twitter. Enjoy!

My team and I just fin­ished up a new sum­mer cam­paign for Target. It’s all about hav­ing a big honkin’ sum­mer. Check out the full cam­paign here.

Agency: Target iH
Sr. CD: Jason Langer
CD: Jon Baugh
Sr. Art Director: Allan Peters
Jr. Art Director: Emily Reile
Writer: Anna Stassen
Illustrator: Tom DiTolla: Spectrum Studios

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This entry was written by Allan, posted on August 7, 2012 at 12:30 pm, filed under Design. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

7 Comments

  1. Jason
    Posted August 7, 2012 at 12:46 pm | Permalink

    Great cam­paign. Makes me wish sum­mer was stick­ing around longer.

  2. @PushingGiants
    Posted August 7, 2012 at 2:35 pm | Permalink

    Allan, My kids and I LOVED this cam­paign. My girls loved walk­ing into Target and see­ing the 3 dimen­sional signs. It made them laugh and smile and it made me smile, too.

    Excellent work!

  3. Allan Peters
    Posted August 7, 2012 at 3:55 pm | Permalink

    Thanks you guys!

  4. Maria
    Posted August 7, 2012 at 8:03 pm | Permalink

    Hi Allan,
    I LOVE this cam­paign! What font did you use in your posters?

  5. Courtney
    Posted August 8, 2012 at 7:13 am | Permalink

    I’m sure Allan can con­firm but it looks like Susa to me.: http://​www​.myfonts​.com/​f​o​n​t​s​/​h​u​b​e​r​t​j​o​c​h​a​m​/​s​u​sa/

  6. Allan Peters
    Posted August 8, 2012 at 7:29 am | Permalink

    The script is Susa Bold. The rounded sans is Bryant Pro.

  7. Annie
    Posted August 8, 2012 at 3:14 pm | Permalink

    Awesome!

2 Trackbacks

  1. By Target: Big Honkin’ Summer | We Like We Share Target: Big Honkin’ Summer | food for your eyes & ears on August 8, 2012 at 6:19 am

    […] via TweetRELATED POSTS:sleeping with the wolvesAmaz­ing illus­tra­tion by David FurherChannel 4: Superhumain TAGS : campaign,été,graphism,print,summer,target Skullcandy pre­sente le CPH pro 2012 […]

  2. By Target Summer Campaign « eclectic blue on August 27, 2012 at 3:00 pm

    […] love this sum­mer cam­paign by Target! The col­ors, espe­cially. Found on Design Work Life. Like this:LikeBe the first to like […]

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