Comments on: 160over90: Yume Ume Branding and Collateral

By: Review: Yume Umē introduces Japanese 'home cooking' - The CMC Scene

Review: Yume Umē introduces Japanese 'home cooking' - The CMC Scene — Wed, 31 Oct 2012 18:05:14 +0000

[…] also in love with their branding and cute imagery from 160over90. Like the graphics too? They’ve created a small merch section where you can grab printed […]

By: YUME UME « JIMMY BUFFALO

YUME UME « JIMMY BUFFALO — Thu, 26 Jul 2012 03:31:59 +0000

[…] Via designworklife. […]

By: design done right // yume ume « et al.lison

design done right // yume ume « et al.lison — Mon, 23 Jul 2012 19:32:59 +0000

[…] this rebrand combines some of my favorite things: bright colors, custom hand-lettering, sushi, and puns! every aspect of this execution was done in a clever way… i’m still giggling about that edamame/edadaddy illustration. (via designworklife) […]

By: friday blinks – 7/20/12 « designblinks

friday blinks – 7/20/12 « designblinks — Fri, 20 Jul 2012 20:06:33 +0000

[…] Yume Ume branding by 160over90 160over90, a Philly-based agency does a knock-up job on the branding of a Japanese kitchen based out of Gainesville, FL. Punny copy and clever illustrations. (via 160over90/twitter) […]

By: Thea

Thea — Fri, 20 Jul 2012 06:48:39 +0000

The edamame / edadaddy is just the best thing ever. Witty + fun packaging is the best.

By: gary b

gary b — Mon, 16 Jul 2012 16:11:35 +0000

love it. the Edamame/Edadaddy/Edababy made me laugh out loud.