160over90: Yume Ume Branding and Collateral

Rolls n’ Bowls was a made-to-order Japanese kitchen based out of Gainesville, Florida in need of a new iden­tity — they tasked 160over90 with the chal­lenge. The team devel­oped every­thing from the new name and iden­tity — Yume Ume, which means “Delicious Dream” in Japanese — to var­i­ous col­lat­eral, the web­site and adver­tis­ing cam­paign. Each piece was devel­oped under the umbrella of the con­cept, “Imagination is Edible” — love that. To see more, pay a visit to 160over90 or designer Kelly Dorsey’s port­fo­lio, where you’ll find addi­tional project details and information.

Creative Credits:
Agency: 160over90
Creative Director: Stephen Penning
Copywriter: Kyle Arango
Designer & Illustrator: Kelly Dorsey

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This entry was written by Courtney, posted on July 16, 2012 at 10:00 am, filed under Design and tagged , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

2 Comments

  1. gary b
    Posted July 16, 2012 at 12:11 pm | Permalink

    love it. the Edamame/Edadaddy/Edababy made me laugh out loud.

  2. Thea
    Posted July 20, 2012 at 2:48 am | Permalink

    The edamame / edadaddy is just the best thing ever. Witty + fun pack­ag­ing is the best.

4 Trackbacks

  1. By friday blinks – 7/20/12 « designblinks on July 20, 2012 at 4:06 pm

    […] Yume Ume brand­ing by 160over90 160over90, a Philly-based agency does a knock-up job on the brand­ing of a Japanese kitchen based out of Gainesville, FL. Punny copy and clever illus­tra­tions. (via 160over90/twitter) […]

  2. By design done right // yume ume « et al.lison on July 23, 2012 at 3:32 pm

    […] this rebrand com­bines some of my favorite things: bright col­ors, cus­tom hand-lettering, sushi, and puns! every aspect of this exe­cu­tion was done in a clever way… i’m still gig­gling about that edamame/edadaddy illus­tra­tion. (via designworklife) […]

  3. By YUME UME « JIMMY BUFFALO on July 25, 2012 at 11:31 pm

    […] Via designworklife. […]

  4. By Review: Yume Umē introduces Japanese 'home cooking' - The CMC Scene on October 31, 2012 at 2:05 pm

    […] also in love with their brand­ing and cute imagery from 160over90. Like the graph­ics too? They’ve cre­ated a small merch sec­tion where you can grab printed […]

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