Design Work Life: Cataloging Inspiration Daily

Atelier Martino&Jaña recently com­pleted a new print project, design for the mag­a­zine PLI Arte & Design:

This mag­a­zine is the result of an exploratory exer­cise about alter­na­tive nar­ra­tives in print. There was an inten­tion to use for­mat, paper and sequence so that the dif­fer­ent arti­cles could be con­t­a­m­i­nated by each other, as it hap­pens in a round table con­ver­sa­tion or debate, as well as by an hyper­linked way of read­ing that we’re now used to apply on the web. The arti­cles become shuf­fled and even­tu­ally blend, united by its themes and sep­a­rated by their format. 

Our approach was sim­i­lar when con­cern­ing style, mak­ing it pos­si­ble, by the turn­ing of a page, for the read­ers to trans­form chaos into order, the typ­i­cal mag­a­zine pag­i­na­tion into a book lay­out, zoom into the pho­to­graphic con­tents and / or change its graphic style accord­ing to the arti­cles’ own thematics.

If you’d like to learn more, you can find addi­tional infor­ma­tion about the think­ing and process, as well as many more spreads right here.