Design Work Life: Cataloging Inspiration Daily

I’m lov­ing the gor­geous iden­tity and col­lat­eral that Lotta Nieminen devel­oped for Maeven, a Brooklyn-based online cloth­ing bou­tique. The color palette isn’t one I’d nor­mally grav­i­tate towards, but in this instance it absolutely works. And I love the diag­o­nally folded “Thank-you” enclo­sure — it’s prac­ti­cal and visu­ally inter­est­ing. I don’t know how many times I’ve ordered some­thing online and received a pack­age with a pile of loose papers thrown in the box. It’s small details like this that will make cus­tomers keep com­ing back.

via It’s Nice That