Raw Color: Keukenconfessies Identity and Collateral

This colorful and playful identity was designed by Netherlands-based studio Raw Color for Keukenconfessies, a food design studio:

For their identity we searched for a mixture of moods, prints, colours and printing techniques. We were asked to design a ‘logo’ that could change, for this we came up with different, independent shapes coming from food and cooking, some more abstract then others. With these shapes you could mix endless combinations. For the business cards we added a stamp layer, to make the identity a bit more rough and playfull. The identity is based on a simple and strong shape language. For the typography is chosen a black and bold lettertype, it gives a robust feeling next to the colourful shapes. For all the printed matter we used uncoated paper. The stationary paper is only printed on the back site, here the overview from all illustrations are visible, in this case they can use the paper for different occasions.


6 Comments

  1. Mery says:

    oh it's really beautiful! A very nice, young and refreshing identity! Great Raw Color!
  2. Do-Hee Kim says:

    oh my, this is so wonderful!
  3. 食品设计商视觉设计形象欣赏 – logo设计博客 says:

    [...] via:designworklife.com [...]
  4. Design Work Life » Raw Color: Franke Elshout Identity and Stationery says:

    [...] off Raw Color’s iden­tity for Keukenconfessies—fea­tured ear­lier this month — is the new look for Franke Elshout, a food styl­ist. Since she is [...]
  5. Raw Color: Franke Elshout Identity and Stationery | pixelpush design says:

    [...] off Raw Color’s identity for Keukenconfessies—featured earlier this month—is the new look for Franke Elshout, a food stylist. Since she is a part [...]
  6. design done right // keukenconfessies « et al.lison says:

    [...] project for my internship is a cookbook so the collateral for keukenconfessies’ (um what) identity by raw color was certainly inspiring for my cover design. simplicity and color are two aspects of [...]
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