Design Work Life: Cataloging Inspiration Daily

Bibliothèque Design devel­oped this sub­brand for the D&AD to “unify the edu­ca­tion strands of the orga­ni­za­tion.” The project incor­po­rated sep­a­rate cam­paigns for each of the three edu­ca­tion strands, a bespoke type­face, print and inter­ac­tive materials:

The iden­tity links the well-established D&AD logo with the D&AD Student Awards, New blood, Connect and Graduate Academy pro­grammes. The solu­tion remixes the hexag­o­nal shape of the D&AD iconic yel­low pen­cil – it is mul­ti­plied and extruded to reflect­ing the sub-brand’s sta­tus as a mul­ti­fac­eted net­work with diverse con­verg­ing disciplines.