Design Work Life: Cataloging Inspiration Daily

Check out this new pack­ag­ing project by lg2boutique for Fruits & Passion. The col­or­ful, min­i­mal­ist graph­ics just pop right off the pack­age — love it.

Recently, Fruits & Passion intro­duced a new range of pack­ag­ing cre­ated by lg2boutique enti­tled CHERRY, BAMBOO and COCONUT. The three words that best sum up these new prod­ucts are nat­ural, fresh and feminine.

Even though the colour­ful, happy image of Fruits and Passion is still inher­ent in the design, the new pack­ag­ing strives to con­vey a more min­i­mal­ist approach with a gen­er­ous use of white space. The art direc­tion of the pho­tog­ra­phy high­lights the real essence of the three fra­grances by cap­tur­ing the fresh­ness and taste appeal of this uni­verse. “It cer­tainly gets a lot of atten­tion in-store,” adds Claude Auchu, Partner, Vice-President Creative Director, Design

Credits:
Clients: Brigitte Roy, Séverine Mathé
Creative Director: Claude Auchu
Graphic Designer: Anne-Marie Clermont
Group Account Director: Catherine Lanctôt
Account Services: Johanna Lessard
Photography: Mathieu Lévesque
Print pro­duc­tion: lg2fabrique