Design Work Life: Cataloging Inspiration Daily

Check out Studio Beige’s exten­sive brand­ing project for Goliath Sportswear, which encom­passes every­thing from iden­tity to print to web to sig­nage. Below is an overview of some of the visu­als, but be sure to head over to their web­site or Behance for a closer look. I love their brief descrip­tion of the project:

Eighty-Five years ago a shoemaker’s son had a most won­der­ful idea: cre­at­ing a footwear brand that focuses on peo­ple that are pas­sion­ate about details. Today, almost one hun­dred years later, we were asked to help the brand re-designing their iden­tity. So with­out throw­ing away the old val­ues and tra­di­tions, we’ve cre­ated a visual world that exudes the spirit of Attention to Detail.

via Branding Served