Design Work Life: Cataloging Inspiration Daily

Here is yet another excel­lent project from the folks at Fuzzco, the iden­tity and col­lat­eral design for Ruell and Ray Denim. I absolutely love the hand-lettered, hand-drawn feel of the type and illus­tra­tions. Plus the level of inter­est and vari­a­tion they’ve achieved with only one color is pretty darn impres­sive. Here’s a bit of back­ground from the design­ers themselves:

Ruell & Ray’s Deadstock Denim encour­ages the inde­struc­tible bond between peo­ple and jeans by using high qual­ity sel­vage denim to con­struct jeans that are exclu­sive, durable, and most of all, com­fort­able. Ruell & Ray’s devo­tion to local and quality-driven man­u­fac­tur­ing allows one to sit com­fort­ably with both pants and morals. The inspi­ra­tion comes from the brand founder’s fam­ily tree. Ruell Cook was a cot­ton farmer and Ray Harrison was an Air Force pilot. Both are her grand­par­ents and the brand’s inspi­ra­tion comes from their lives. The jeans are ONE OF A KIND & FOREVER.