Fuzzco: Ruell and Ray Denim Identity

Here is yet another excellent project from the folks at Fuzzco, the identity and collateral design for Ruell and Ray Denim. I absolutely love the hand-lettered, hand-drawn feel of the type and illustrations. Plus the level of interest and variation they’ve achieved with only one color is pretty darn impressive. Here’s a bit of background from the designers themselves:

Ruell & Ray’s Deadstock Denim encourages the indestructible bond between people and jeans by using high quality selvage denim to construct jeans that are exclusive, durable, and most of all, comfortable. Ruell & Ray’s devotion to local and quality-driven manufacturing allows one to sit comfortably with both pants and morals. The inspiration comes from the brand founder’s family tree. Ruell Cook was a cotton farmer and Ray Harrison was an Air Force pilot. Both are her grandparents and the brand’s inspiration comes from their lives. The jeans are ONE OF A KIND & FOREVER.

4 Comments

  1. Design Work Life » Fuzzco: Ruell and Ray Denim Identity | Uber Patrol says:

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  2. Design Work Life » Fuzzco: Ruell and Ray Denim Identity « TOBOKOZ says:

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  3. The Good and Positive « Gallivanting Goodriches says:

    [...] Hand drawn design [Source: Ruell and Ray Denim Identity] [...]
  4. Design Work Life » Fuzzco: Ruell and Ray Denim Identity » buruq | buruq says:

    [...] http://www.designworklife.com/2012/06/07/fuzzco-ruell-and-ray-denim-identity/ /*  Posted by admin at 2:22 am  Tagged with: denim, Design, Fuzzco, [...]
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