Design Work Life: Cataloging Inspiration Daily

Take a look at the excel­lent rebrand that Creature recently com­pleted for District Threads, a fash­ion basics line owned by SanMar:

“Creature rebrands District Threads, a fash­ion basics line owned by SanMar, one of the world’s largest “white label” cloth­ing man­u­fac­tur­ers. Ready to take on cloth­ing giants such as American Apparel and Gap, SanMar re-designed its styles and brand to be much more rel­e­vant and fash­ion forward.

Creature set out to build a strong brand posi­tion that gives the brand a unique space in the fash­ion world, while not alien­at­ing the fam­ily friendly shops and bulk cor­po­rate pur­chasers they still rely on. They based the new brand on its her­itage of pro­vid­ing clothes to artists and hob­bi­ests who add their designs and touches to the clothes to make them their own.

Creature re-crafted the name and built a dynamic, high-energy lan­guage around the idea of an artist dis­trict: a place were all were wel­come to join and cre­ate with clothes.

Welcome to the District. It’s Made for You to Make.”

Creative Credits:
Executive Creative Directors: Jim Haven and Matt Peterson
Creative Director: Steve Cullen
Associate Design Director/Designer: Clara Mulligan
Senior Designer: Ramon Vasquez
Designer: Drew Hamlet
Strategist: Kelly Stephenson
Client Services: Fiona Lennard
Electronic Production: Sacha Paul
Production: Christine Ogborn, Stacy McCann and Chris Nielson
Photography: JUCO
Film: Alarming Pictures
Web: WINTR
Copywriter: Tom Juneau