“Creature rebrands District Threads, a fashion basics line owned by SanMar, one of the world’s largest “white label” clothing manufacturers. Ready to take on clothing giants such as American Apparel and Gap, SanMar re-designed its styles and brand to be much more relevant and fashion forward.
Creature set out to build a strong brand position that gives the brand a unique space in the fashion world, while not alienating the family friendly shops and bulk corporate purchasers they still rely on. They based the new brand on its heritage of providing clothes to artists and hobbiests who add their designs and touches to the clothes to make them their own.
Creature re-crafted the name and built a dynamic, high-energy language around the idea of an artist district: a place were all were welcome to join and create with clothes.
Welcome to the District. It’s Made for You to Make.”
Executive Creative Directors: Jim Haven and Matt Peterson
Creative Director: Steve Cullen
Associate Design Director/Designer: Clara Mulligan
Senior Designer: Ramon Vasquez
Designer: Drew Hamlet
Strategist: Kelly Stephenson
Client Services: Fiona Lennard
Electronic Production: Sacha Paul
Production: Christine Ogborn, Stacy McCann and Chris Nielson
Film: Alarming Pictures
Copywriter: Tom Juneau