Design Work Life: Cataloging Inspiration Daily

Minneapolis-based Colle + McVoy was recently tasked with the chal­lenge of breath­ing new life into Farm Credit ser­vice of Mid-America’s exist­ing brand. As a result, they came up with the Strength in Numbers brand plat­form, which “con­veys its strength as a leader in rural lend­ing, tells the Farm Credit story and makes the farm and credit indus­try look as cool as any other industry.”

Lots of cre­ative folks were involved in the exe­cu­tion of this project:

Creative Credits
Client: Farm Credit Services
Agency: Colle+McVoy
Chief Creative Officer: Mike Caguin
Group Creative Director: Joe Monnens
Associate Creative Director: Derek Till
Design Director: Ed Bennett
Designers: Anna Giacomini, Anne Ulku
Interactive Designer: Brit Ryan
Art Directors: Derek Till, Brit Ryan, Anthony DiNicola
Copy Writers: Lisa Lucas, Peter Hajinian, Erik Kvålseth
Technical Writer: Carol Estocko (Annual Report)
Interactives: Ryan Wenner, Julie Kaloides, Jeffrey Bennet
Photographers: Derek Till, Jim Henderson
Retoucher: Greg Goranson
Art Buyer: Chris Peters
Print Producers: Tom Holler, Brad Smith
Project Manager: Pooh Keoraj
Interactive Project Manager: Bridget Charon
Print Production: Jim Finnegan, Greg Goranson
Broadcast Producer: TJ Beagan
Video Producer: Deena Graf
Video DP: Bo Hakala