Colle + McVoy: Farm Credit Brand Refresh

Minneapolis-based Colle + McVoy was recently tasked with the chal­lenge of breath­ing new life into Farm Credit ser­vice of Mid-America’s exist­ing brand. As a result, they came up with the Strength in Numbers brand plat­form, which “con­veys its strength as a leader in rural lend­ing, tells the Farm Credit story and makes the farm and credit indus­try look as cool as any other industry.”

Lots of cre­ative folks were involved in the exe­cu­tion of this project:

Creative Credits
Client: Farm Credit Services
Agency: Colle+McVoy
Chief Creative Officer: Mike Caguin
Group Creative Director: Joe Monnens
Associate Creative Director: Derek Till
Design Director: Ed Bennett
Designers: Anna Giacomini, Anne Ulku
Interactive Designer: Brit Ryan
Art Directors: Derek Till, Brit Ryan, Anthony DiNicola
Copy Writers: Lisa Lucas, Peter Hajinian, Erik Kvålseth
Technical Writer: Carol Estocko (Annual Report)
Interactives: Ryan Wenner, Julie Kaloides, Jeffrey Bennet
Photographers: Derek Till, Jim Henderson
Retoucher: Greg Goranson
Art Buyer: Chris Peters
Print Producers: Tom Holler, Brad Smith
Project Manager: Pooh Keoraj
Interactive Project Manager: Bridget Charon
Print Production: Jim Finnegan, Greg Goranson
Broadcast Producer: TJ Beagan
Video Producer: Deena Graf
Video DP: Bo Hakala

You might also enjoy:

  1. ThumbnailColle + McVoy All-Set Card Set
  2. ThumbnailHappycentro: Louis Vuitton Origami Invitation
  3. ThumbnailTrigger: Calgary Zoo 2011 Annual Report
  4. ThumbnailCreature: Northwest Film Forum Children’s Film Festival
June 5, 2012 – 11:00 am | By Courtney | Posted in Design | Tagged , , | Comments (0)

Eric R. Mortensen: New Site

Eric R. Mortenson, who among other things is the co-founder of The People’s Pennant (one of my new favorite sites), has just launched a brand new port­fo­lio. I’m a big fan of his graphic, illus­tra­tive style, which I think is espe­cially suc­cess­ful in his tiny icon and spot illus­tra­tion designs. To see more, head on over here.

You might also enjoy:

  1. ThumbnailIt’s official, we’re twittering
  2. ThumbnailColor Happy 2
  3. ThumbnailCollection: Maine Bound
  4. ThumbnailTy Mattson’s LOST Final Season Print
June 5, 2012 – 10:00 am | By Courtney | Posted in Design | Comments (2)

Creature: District Threads Rebrand

Take a look at the excel­lent rebrand that Creature recently com­pleted for District Threads, a fash­ion basics line owned by SanMar:

“Creature rebrands District Threads, a fash­ion basics line owned by SanMar, one of the world’s largest “white label” cloth­ing man­u­fac­tur­ers. Ready to take on cloth­ing giants such as American Apparel and Gap, SanMar re-designed its styles and brand to be much more rel­e­vant and fash­ion forward.

Creature set out to build a strong brand posi­tion that gives the brand a unique space in the fash­ion world, while not alien­at­ing the fam­ily friendly shops and bulk cor­po­rate pur­chasers they still rely on. They based the new brand on its her­itage of pro­vid­ing clothes to artists and hob­bi­ests who add their designs and touches to the clothes to make them their own.

Creature re-crafted the name and built a dynamic, high-energy lan­guage around the idea of an artist dis­trict: a place were all were wel­come to join and cre­ate with clothes.

Welcome to the District. It’s Made for You to Make.”

Creative Credits:
Executive Creative Directors: Jim Haven and Matt Peterson
Creative Director: Steve Cullen
Associate Design Director/Designer: Clara Mulligan
Senior Designer: Ramon Vasquez
Designer: Drew Hamlet
Strategist: Kelly Stephenson
Client Services: Fiona Lennard
Electronic Production: Sacha Paul
Production: Christine Ogborn, Stacy McCann and Chris Nielson
Photography: JUCO
Film: Alarming Pictures
Web: WINTR
Copywriter: Tom Juneau

You might also enjoy:

  1. ThumbnailCreature: Northwest Film Forum Children’s Film Festival
  2. ThumbnailOut of Print
  3. ThumbnailFashion-inspired
  4. ThumbnailColle + McVoy: Farm Credit Brand Refresh
June 5, 2012 – 9:00 am | By Courtney | Posted in Design | Tagged , , , | Comments (2)