Design Work Life: Cataloging Inspiration Daily

MWM Graphics recently had the oppor­tu­nity to col­lab­o­rate with Attik and CocaCola on an exten­sive cam­paign for the London 2012 Olympics. They were respon­si­ble for cre­at­ing a library of graph­ics that were then applied to all sorts of mate­ri­als world­wide, includ­ing pack­ag­ing, uni­forms, sig­nage and more. The result is exactly what you’d expect from MWM — incred­i­bly dynamic, vibrant and engag­ing. I’m look­ing for­ward to see­ing these items pop up in my own world so I can expe­ri­ence them in per­son, but in the mean­time, this Google images search will give you an idea of the impact this cam­paign is already hav­ing on a global scale.