Design Work Life: Cataloging Inspiration Daily

Tom Jaeger recently com­pleted a brand new iden­tity for his design prac­tice. Here’s a bit of info that describes his thinking:

Design with the abil­ity to com­mu­ni­cate effi­ciently, requires a method­i­cal assess­ment of the sta­tus quo, along with the imag­i­na­tive approach of a ded­i­cated designer fired by a sin­cere pas­sion for his projects. If a mean­ing­ful ser­vice, prod­uct or cause is met with these attrib­utes — a project can turn into a gem. I chose to method­i­cally shape these 5 terms (method­i­cal, imag­i­na­tive, ded­i­cated, pas­sion­ate and mean­ing­ful) into such gems for my own identity.