Trigger: Calgary Zoo 2011 Annual Report

Trigger recently took a unique approach to design­ing and pro­duc­ing the Calgary Zoo’s 2011 Annual Report. Be sure to check out the video below for more details about the process.

The Calgary Zoo has always been a leader in ani­mal and envi­ron­men­tal con­ser­va­tion. So when they needed a design for their 2012 annual report, we decided to show­case the Zoo’s con­ser­va­tion efforts with a one page, one ink annual report printed on 100% post-consumer newsprint. And to help con­serve design hours, two design­ers and two art direc­tors col­lab­o­rated on the layout.

Creative Credits:
Creative Director: Todd Blevins
Associate Creative Director: Jonathan Herman
Designers: Shauna Luedtke, Brian Allen, Todd Blevins, Jonathan Herman
Copywriters: Jordon Lawson & Client
Account Manager: Jill Dewes
Production Manager: Cathy Hockenhull
Production: Andre Pierazzo
Calgary Zoo: Laurie Skene, Manager of Communications

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This entry was written by Courtney, posted on April 30, 2012 at 9:00 am, filed under Design and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

One Comment

  1. Jeff
    Posted May 1, 2012 at 9:46 am | Permalink

    Flippin bril­liant. Most impres­sive is that the designer con­vinced the client to go in that rad­i­cal an approach. Most would never do that…

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