Foreign Policy Design Group recently gave their brand and stationery a facelift. The resulting business cards feature a triplex design covered in copper foil stamped book cloth on one side — so gorgeous. Here’s a little background about how they arrived at this solution:
The new identity set is designed taking reference from the writing desk and stationery set of a diplomat who writes away letters and visas with his fountain pen and who keeps his notes in cloth-bound dossiers. A personification of Foreign Policy, he is well-heeled and well-read. As such, the business cards are inspired by classic book covers that speak of eloquence and intelligence, reflecting the guiding principles of our practice. These tri-plex cards are covered with saifu book cloth and are metallic copper foil-stamped, and made slightly larger and heavier than the usual business cards.