Design Work Life: Cataloging Inspiration Daily

Foreign Policy Design Group recently gave their brand and sta­tionery a facelift. The result­ing busi­ness cards fea­ture a triplex design cov­ered in cop­per foil stamped book cloth on one side — so gor­geous. Here’s a lit­tle back­ground about how they arrived at this solution:

The new iden­tity set is designed tak­ing ref­er­ence from the writ­ing desk and sta­tionery set of a diplo­mat who writes away let­ters and visas with his foun­tain pen and who keeps his notes in cloth-bound dossiers. A per­son­i­fi­ca­tion of Foreign Policy, he is well-heeled and well-read. As such, the busi­ness cards are inspired by clas­sic book cov­ers that speak of elo­quence and intel­li­gence, reflect­ing the guid­ing prin­ci­ples of our prac­tice. These tri-plex cards are cov­ered with saifu book cloth and are metal­lic cop­per foil-stamped, and made slightly larger and heav­ier than the usual busi­ness cards.