Design Work Life: Cataloging Inspiration Daily

As promised, here is an exclu­sive look at the branded trade show booth cre­ated for Resin Denim by Kevin Landwehr of NOTHING:SOMETHING. This gives you an impres­sion of how Kevin and his team car­ries a brand through a space, by care­fully craft­ing every detail to cre­ate a holis­tic expe­ri­ence. It’s also worth not­ing that each item you see is hand­made — all of the dis­tress­ing and weath­er­ing you see on the space’s objects was hand-detailed using new items. Here’s an addi­tional bit of back­story to give you some more context:

RESIN is owned by Chris Gilbert, best known for com­pletely upend­ing the Denim Industry with his lux­ury denim brand, Paper Denim & Cloth. 10 years later he found him­self hun­gry to change the game again, and he remarked to his Branding Director, Kevin Landwehr, that he couldn’t stand the end­less rows of dry, bor­ing plain-paper walled booths at the gigan­tic pri­vate fash­ion trade-shows. He ques­tioned why the booths them­selves said noth­ing about the brands being sold inside them. Landwehr and the team at Nothing Something were asked to pro­duce any­thing they wanted — so long as it was full in con­cept and coolly dis­re­spect­ful of the norm.

The rein­ven­tion was an imme­di­ate hit, but more impor­tantly it proved hugely influ­en­tial to the trade-show indus­try at large. The orig­i­nal RESIN / Nothing Something booth is widely cred­ited within the indus­try as hav­ing insti­gated the increas­ingly clever & excit­ing spaces many com­pa­nies now cre­ate for their booths.