Design Work Life: Cataloging Inspiration Daily

I started out my design career with a heavy focus on print design, so I love when a well-designed annual report pops in my inbox — they’re few and far between these days. This one by lg2boutique, is an excel­lent example.

For a sec­ond year in a row, lg2boutique has designed Agropur’s annual report. The UN has declared 2012 the International Year of Cooperatives. So nat­u­rally, Agropur, a suc­cess­ful coöper­a­tive true to its roots, decided to take this theme as inspi­ra­tion for the con­cept of its annual report.

“The cre­ative strat­egy quickly took shape around the key idea of coöper­a­tion. All the pho­tos show­case mem­bers, employ­ees and man­agers — peo­ple who, together, have been respon­si­ble for the pros­per­ity of the coöper­a­tive for nearly 75 years. Every sin­gle detail was con­sid­ered so that the authen­tic­ity of the orga­ni­za­tion would come through, from the choice of paper to the close-up shots and typog­ra­phy,” stated Claude Auchu, Vice-President, Creative Director at lg2boutique.

Creative Credits:
Creative Director: Serge Côte
Strategy Director: Pénélope Fournier
Designers: Marie-Pier Gilbert, Caroline Blanchette
Client Services Director: Catherine Lanctôt
Client Services: Ingrid Roussel, Marion Haimon
Production Director: Geneviève Demers
Photography: Luc Robitaille