Hybrid Design: Impact Campaign

I’m always drawn to great design for a great cause, and Hybrid Design’s Impact Campaign. The cam­paign, which is con­cerned with the sober­ing sta­tis­tic that traf­fic acci­dents are the lead­ing killer of teens, aimed to engage those in that age group through inter­ac­tive pieces that speak to them in their lan­guage. As part of the plan, they also cre­ated a few viral videos and short doc­u­men­taries to rein­force the message.

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This entry was written by Courtney, posted on February 23, 2012 at 11:00 am, filed under Design and tagged , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

3 Comments

  1. Christi
    Posted February 24, 2012 at 3:57 am | Permalink

    They did an awe­some job with these. I love the typog­ra­phy and the col­ors. The list­ings of the words really grab your attention.

    Christi at theart​cake​.com, an art blog

  2. sara
    Posted February 27, 2012 at 8:06 am | Permalink

    these are great! and wor­thy of my inspi­ra­tion wall above my com­puter at work. thanks for shar­ing.
    ~sara

  3. Bonnie
    Posted February 28, 2012 at 7:13 pm | Permalink

    Thanks for acknowl­edg­ing the cam­paign! The mate­ri­als are in their 3rd reprint which is a great sign they’re work­ing.
    ~ Bonnie

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