Design Work Life: Cataloging Inspiration Daily

I’m incred­i­bly intrigued by this brand­ing project from new-to-me stu­dio Red Design…

Red Design were invited by Aspex Gallery in Portsmouth, UK along with 2 other agen­cies CHK & Studio Baum, to be part of a unique exhi­bi­tion that exposes the process behind re-designing the gal­leries’ iden­tity. Each agency were com­mis­sioned to develop brand pro­pos­als that would coin­cide with the gal­leries’ shift in direc­tion to become a “space for ques­tions, cre­at­ing con­ver­sa­tions and cul­ti­vat­ing con­nec­tions,” where pub­lic engage­ment would drive the future direc­tion of the gal­leries’ pro­gramme. Part of Aspex’s brief out­lined the role of it’s pre­vi­ous iden­tity as a means to “pro­vide a clean, almost blank can­vas” and they stressed a need for their new iden­tity to “project more of a ‘per­son­al­ity’ of it’s own.” The brief also spec­i­fied that the pro­pos­als should not be a whole­sale redesign but should retain the logo and some ele­ments of their cur­rent visual iden­tity. For the exhi­bi­tion we had to deliver 4 A2 boards explain­ing & visu­al­is­ing the con­cept as well as design an A4 dou­ble sided pro­gramme leaflet that would be dis­trib­uted to pro­mote the exhi­bi­tion and upcom­ing events.

Take a look at a few more visual details right here.