Design Work Life: Cataloging Inspiration Daily

I’m a firm believer that the best and most suc­cess­ful self-initialed projects grow out of a per­sonal or shared pas­sion. This is pre­cisely the case with Proof, a new project from the cre­ative minds at Zeus Jones. Since many of the team mem­bers are Scotch whisky con­nois­seurs, it was a nat­ural pro­gres­sion to turn that appre­ci­a­tion into some sort of mar­ketable prod­uct. That idea devel­oped into Proof, an iPad app that turns whisky tast­ing into a group game. To pro­mote the new app, they also cre­ated a series of hand-printed tast­ing kids, which include one whisky from each region of Scotland. If you also con­sider your­self a whisky afi­cionado, you can install and play Proof on your own iPad for free right here, and learn more about the cre­ation process and design detail in the Zeus Jones port­fo­lio.